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CDS
Associates offers services for improving the business results of
your website. These services are grouped into four main categories
and packaged together in custom configurations:
I. Analysis
of visitor traffic
- Develop baseline
traffic and trends
- Breakdown
the traffic from
major conduits
such as search engines, referrals, and banners.
- Geographic/demographic analysis of visitors
- Advise configuring website to extend customer
analysis
- Determine/monitor search engine ranking
- Archive log data files
II.
Increase visitor traffic
- Determine
potential referral sites
- Tracking
response to banner/e-mail campaigns
- Search engine
optimization
III. Analysis
of conversion
- Identify
most/least popular content
- Determine
missed valuable content
- Detailed
breakdown of conversion rate by each conduit
- Develop ROI
by each conduit
- Identify
most popular tools on your site
- Analyze customer
behavior on key pages
- Evaluate
visitor lifecycle (first time visitor to customer)
- Analysis
of customer paths
- Usability
testing
- Expert review
- Live web reporting
IV. Increase
conversion
- Implement
improvements to your website
- Develop information
design
- Create graphic
design
- Full redesign
of your website
 company
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