founding partners of CDS Associates met at a large design-focused
consulting company where they worked with Fortune 1000 clients including
Compaq, McKinsey, Arthur D. Little, Coca-Cola, Knoll, American Express,
Goldman Sachs, and Cushman & Wakefield. Fed up with a 'shoot
from the hip' approach to consulting where decisions were grounded
in opinion and political prowess they opted to start CDS Associates,
where decisions are based in solid metrics and years of experience.
Rather than including analytics as an afterthought, it is the foundation
of any client engagement.
If you're looking
for a boutique design shop, that’s not us. If you want a consulting
company that can provide you with unique insight into your customers'
behavior and help drive your business objectives – you're
in the right place.
Joel has a deep-seated belief that a customer's interaction with a website should
be an intuitive, effortless experience. They should be able to access
products and services without learning a new vocabulary, a new structure,
or a new process. Over the last several years, Joel has partnered
with clients to develop such customer experiences.
He has invested hundreds of hours observing customers using websites
to identify issues and develop practical solutions.
world-class analytical expertise to understand websites. Previously
Joel was a scientist at Bell Labs, the research wing of Lucent Technologies,
a healthcare consultant for William M. Mercer, a benefits consulting
firm, and a researcher at Medjet, a surgical devices R&D firm.
Joel has been published in several internationally recognized journals
and holds two patents. He earned a BA from Cornell University and
a PhD in Physics from University of California, San Diego.
solutions are those that are driven by the customer. He thrives
on balancing the competing needs of customer desires with business
objectives. Jonathan spent several years refining
this approach while directing award winning work for his clients.
He formerly managed a creative department of over 100 at Agency.com
who were dedicated to creating valuable customer experiences.
thrust to internet stardom early in 1996 when he won back-to-back
two of the most prestigious web awards to date; 24 hours in
Cyberspace, and The New Media Quicktime Web Challenge.
Selections from Jon's work have been featured in the Graphis book
"Design Agencies .com". In a prior life as a filmmaker, Jonathan drew widespread
attention to AIDS in an early documentary that chronicled the everyday
life of a friend with AIDS.